Social media and politics: why it matters + 10 tips for campaigns
Like it or not, social media and politics are inseparable. That’s because so much political discourse happens on platforms like Twitter.…
11 overlooked social media benefits for business
It’s difficult to find a brand that isn’t active on social media in some way, shape or form. This mass…
10 social media monitoring tools to inform your campaigns
Is it time to step up your social media monitoring? With so many networks and interactions across social media, tracking…
Audiences or communities? Defining the new social media landscape
Think about your first social media account. Why did you join? The answers change as you move across platforms and…
5 questions to ask before starting a new social media account
I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re…
14 types of social media every marketer should know
If you want to improve your social media marketing strategy, you need to know about the different types of social…
Top 10 social media apps and sites in 2022
When creating a social media marketing strategy, it’s important to find all of the best social media apps for your…
Social media messaging: how to build a winning cross-platform strategy
Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments.…
8 social selling metrics to measure success
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn, 78% of social…
11 Social messaging apps every marketer should know in 2022
Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they…
8 of the toughest social media marketing challenges (and how to overcome them)
Ready to tackle the biggest social media challenges? If you’ve been struggling to grow your brand’s social presence, you’re definitely…
11 corporate communications tools to boost team performance
Communications tools are make-or-break for modern companies Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your…