Sponsored posts: How to create effective sponsored content
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. You…
Choosing the right social media channels for your business
It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account?…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and…
The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their doors and relentless lockdowns…
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. So, what’s one…
Marketing campaigns & social media examples to inspire you in 2021
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris Poll conducted in 2021,…
Instagram Stories: Best practices and inspiration to engage your followers
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published daily, they’re among the…
Yoast SEO 16.5: New Social Appearance Templates
Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs…
How to prove (and grow) your B2B social media ROI
Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your…
How to define and reach your target audience on social media
Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear…
Which is the best video hosting platform for SEO?
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most…
How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365…