The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok…

Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest…

Social listening is a social media superpower. And with the right tool, you can wield that power for the good…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…

Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the…

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around…

As a critical source of trending internet conversations, Twitter can be a valuable marketing channel. But to use the platform…