Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving…

Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to…

For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick”…

We might assume that social media and government don’t mix. The reality, though? Government agencies and officials represent some of…

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might…

Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and…

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help…

You know how dogs sweat by salivating? Well, It turns out they actually don’t. They regulate their temperature by salivating.…

With over 1 billion monthly active users, TikTok has quickly become one of the largest social media platforms in the…

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million.…

The hashtag has long been around and is an important tool in helping individuals connect, brands track conversations but most…

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has…