How social media consistency drives business results
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a…
How to manage multiple social media accounts
When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the…
The components of a successful social media calendar template
Wondering how to keep your content calendar organized? And improve team collaboration at every step of the process? Enter: a…
Build out your packing list: Preparing for the 2023 marketing journey
When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And…
What is social media management? Everything you need to know
A business’s social media presence can make or break a brand. Well-timed posts can create lasting audience connections. Creative visuals…
23 social media best practices to succeed in 2023
There isn’t a definitive guidebook to social media best practices because social changes everyday. In this turbulent landscape, you must…
Metaverse dangers: How to protect brands from the dark side
As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful…
Complete guide to social media analytics and why it’s important
When creating your social media strategy, you’re choosing goals and objectives that you want your marketing efforts to hit. But…
Instagram marketing: 4 ways to update your strategy
Instagram is currently one of the most-used social media platforms with over 2 billion monthly active users. It’s hard to…
Why diversity in marketing and social media is non-negotiable
Diversity on social media is crucial. However, accomplishing diversity on social media is not a job that can be accomplished…
How to define and share your core brand values effectively
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of…
5 must-have social media dashboard templates for brands
Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across…