If you’ve been using social media marketing for your brand for a while, you might have begun to realize that…

The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet…

First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source,…

Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of…

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few…

It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account?…

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a…

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a…

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every…

By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many…

Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival.…

In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing…