Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media…

To understand the best times to post on Instagram it’s important to understand how Instagram has evolved. The network’s popularity…

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage.…

The hashtag has long been around and is an important tool in helping individuals connect, brands track conversations but most…

“So, like, how many Twitter followers do you have?” Listen: you can’t dismiss your follower count on Twitter as a…

With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram.…

Trying to choose between social media management tools? From planning and scheduling your posts to analyzing and optimizing their performance,…

The term “reach” often dominates conversations around Facebook marketing. And rightfully so. After all, we want our posts to reach…

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to…

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton…

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous…

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the…