47 Instagram hacks every marketer needs to know
If you want to have a great Instagram strategy, you need to know all the ins and outs of the…
How to take smart risks with lo-fi social content
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to…
10 advanced social media copywriting best practices
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the…
How to craft an impactful Instagram bio for business (+ examples)
While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of…
How to create a “meet the team” social media post series
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent…
Social media video content ideas to fill your content calendar
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of…
6 lessons and predictions from the best social media campaign ideas of 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few…
Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a…
13 ways to use Instagram for small business
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many…
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival.…
A guide to hashtag campaigns for marketers
If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got…
3 free social media campaign templates you can use right now—and why you need one
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear…
Going for gold: How brands are successfully navigating the 2021 summer games
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event looks markedly different from…
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and…
7 Fundamental Facebook best practices to grow your presence faster
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the…