For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick”…

Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and…

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help…

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats…

People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects. In…

The hashtag has long been around and is an important tool in helping individuals connect, brands track conversations but most…

Video has been a big focus for marketers in recent years. But now, even the networks themselves are feeling the…

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers…

“So, like, how many Twitter followers do you have?” Listen: you can’t dismiss your follower count on Twitter as a…

Do you know how to schedule Instagram posts? If not, it’s time to learn! We know: scheduling posts on Instagram…

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?”…

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting…