Monkey business for the geek in you!
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey. Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing…
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in…
Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important because they’re your biggest brand advocates. But with thousands of reviews online across several networks, it’s time-consuming to monitor and respond to feedback manually. Selecting the right software for your brand is just one puzzle piece to your online…
If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Social media automation is the process…
Social media customer service has become a consumer staple. There’s no going back on it now. Say goodbye to the era of phone queues or endless email chains. Today’s consumers are commenting, tagging and sending direct messages. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. Of course, what streamlines…
Do you have burning market research questions? Need insight into an emerging trend? Looking to prove a long-held belief about your audience? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. Consumer…
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. What many of us thought would be a short stint of working from home quickly turned into our extended reality. As COVID-19 cases dwindle, more people get vaccinated and mask mandates…
When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. I’d…
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. Read moreInstalling and Configuring your OnApp CloudAnd just like you can’t ignore social media these days, the same rings true for SEO….
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance to emphasize the value of social, learn more about your client’s future strategy and share your vision for the road ahead. That said, nailing this opportunity to express your value can rightfully bring on some nerves. Client renewal conversations…
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against COVID-19 to ditch their masks in most settings. We updated our guidance for fully vaccinated people because:1. #COVID19 cases are down2. Vaccines are widely available3. Vaccines = 90-95% effective in real-world studies4. Vaccines are working against variants5. Those fully…
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel for connecting with customers, according to recent findings in the Harris Poll on behalf of Sprout Social. Business leaders don’t just see social as a communication tool though, they see it as a valuable source…
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk,…
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Read moreInstalling and Configuring your OnApp CloudBecause comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those…
Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers…
Du comptage du nombre de followers aux pourcentages d’engagement des publications, l’univers des mesures sur les réseaux sociaux peut être difficile à maîtriser. De plus, une nouvelle mesure importante semble être créée chaque semaine. Que devriez-vous suivre ? Est-ce vraiment important pour votre entreprise ? Dans ce guide, nous allons vous présenter les principales mesures de base…
Desde la cantidad de seguidores hasta los porcentajes de participación en las publicaciones, sumergirse en el mundo de los indicadores en las redes sociales puede ser confuso. Además de eso, un nuevo indicador importante parece crearse cada semana. ¿Qué deberías estar monitoreando? ¿Es incluso importante para tu negocio? En esta guía, te llevaremos a través…
Desde contagens de seguidores a porcentagens de engajamento a postagens, o mundo das métricas de mídia social pode ser confuso de se explorar. Além disso, uma nova métrica importante parece ser criada semanalmente. O que você deve rastrear? É mesmo importante para o seu negócio? Neste guia, mostraremos as métricas mais básicas que toda empresa…
Dal numero dei follower alle percentuali di coinvolgimento del post, il mondo delle metriche dei social media può risultare disorientante. Inoe, ogni settimana sembra presentarsi un nuovo importante parametro. Cosa dovresti monitorare? È importante per la tua azienda? Nella presente guida, ti illustreremo le metriche di base a cui ogni azienda deve prestare attenzione sulla…
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more cold spell we have to endure before we finally get to spring. me: oh wow it’s gonna be 60 today chicago twitter: Winter Fool’s SpringSecond Winter Spring of Deception <—? ??? ??? ????Third WinterThe PolleningActual…