Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become…

Circa 2010, Instagram was a casual photo-sharing app for silly selfies and over-saturated food pics. In just over a decade,…

A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out…

Is your brand keeping an ear to the ground through Instagram listening? Because Instagram isn’t just a place to post…

Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And…

As the old marketing adage goes, “Facts tell, stories sell.” While that advice is sound, today’s corporate communications professionals need…

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an…

May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for…

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning…

The reality is all businesses need a social media crisis communication plan. Because social media meltdowns, pile-ons and controversies aren’t…

Social media is more than just a place to promote your business. It’s also where your customers come together to…

Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check…