5 ways to create better buyer personas with social media data
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand…
5 simple ways to increase online sales through social media
If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?”…
A behind-the-scenes look at Twitter’s #ExtremeWeather project
On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. Pipes froze, food and water supplies…
The Twilight renaissance: Why retailers need social media for trend forecasting
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re…
See campaigns differently: Why social is an invaluable player for the NFLPA
Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign…
Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever
The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet…
Listening mailbag: Your burning questions answered with social listening
Do you have burning market research questions? Need insight into an emerging trend? Looking to prove a long-held belief about…
Office reopening? How to help your marketing team navigate the future of work
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of…
See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of innovation—it was the secret…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses today are eager to…
End of contract: How to build a business case for continuing the agency-client relationship
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance to emphasize the value…
To mask or not to mask? That is the question businesses will need to answer
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against COVID-19 to ditch their…