LinkedIn social listening: How to uncover insights to grow your B2B brand
Too often, LinkedIn is viewed as a place to post job openings and nothing more. However, the platform is an…
Surprise and delight: What it is and brands who get it right
Hosting a surprise birthday party is on my bucket list. What better way to celebrate a loved one than with…
Fall seasonal marketing: A guide to the (other) most wonderful time of the year
It’s finally fall–time for pumpkins, apples, hayrides and Halloween. But the first day of fall is more than an excuse…
10 social media monitoring tools to inform your campaigns
Is it time to step up your social media monitoring? With so many networks and interactions across social media, tracking…
In bull or bear markets, social media intelligence makes all the difference
Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become…
How to Analyze Competitors on Instagram to Reach Your Goals
Circa 2010, Instagram was a casual photo-sharing app for silly selfies and over-saturated food pics. In just over a decade,…
How to conduct a Facebook competitor analysis report
A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out…
The complete guide to Instagram listening
Is your brand keeping an ear to the ground through Instagram listening? Because Instagram isn’t just a place to post…
The importance of social media sentiment analysis (and how to conduct it)
Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And…
Brand storytelling: How to tell the story your customers want to hear
As the old marketing adage goes, “Facts tell, stories sell.” While that advice is sound, today’s corporate communications professionals need…
Why lifecycle marketing matters for your social team
From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an…
Choose wisely: Higher education marketers take on College Decision Day
May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for…