Monkey business for the geek in you!
Here’s a peek at the latest changes in the block editor — subtle-yet-practical enhancements that help you create beautiful posts and pages more efficiently: New page layout picker experience. Convert text and images into Columns block. Improved spacing options for social links and buttons. Streamlined behavior of the writing prompt. Let’s dive in! New Page…
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing…
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video…
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right? That’s the idea of storytelling anyway. Creating content that people won’t want to put down until they’ve read the very last letter. Nowadays, storytelling isn’t just…
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk,…
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people…
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when optimizing your news website. In other words, let’s talk about SEO for news sites. Table…
Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and enhancements. That’s not all, as we’re also releasing News SEO 12.7. News SEO now comes with an improved user experience and a new spot in the WordPress sidebar. Read on! Enhancements Yoast SEO 16.1 comes…
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Between targeting the entire nation of Canada as…
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had…
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post. That’s where Twitter scheduling comes in. Scheduling Tweets ensures your content is posted…
We’re excited to tell you more about WordPress.com’s new navigation experience. The update makes managing your entire site more intuitive and creates consistency across all parts of WordPress.com. This update also allows you all to take advantage of the wider WordPress open source community, creating the same admin menu as WordPress.org that you see referenced…
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you…
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is,…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the…
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to…
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,…
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and…