Monkey business for the geek in you!
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,…
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and…
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Multichannel…
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming…
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming. But due to COVID-19, what would have been a gradual transformation happened virtually overnight….
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal. After all, personal is what revenue acceleration platform, Drift, does best. That’s why we were thrilled when…
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands….
Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying. You can also use video to share your vision or insights with a very large audience. But what do you need to do to make your videos stand out…
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best platforms to use. If you’re trying to figure out how YouTube fits into your approach, we have a list of 27 must-know YouTube statistics to help you understand how the platform is being used right…
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the popularity of Slack speaks for itself. In fact, the platform is now a staple of remote work as more and more teams rely on Slack as their all-in-one communications hub. Read moreInstalling and Configuring your…
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms! Too many networks! More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct…
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place where you truly own your own content. With Stories, you…
WordPress.com supports a wide range of features for building your online presence: blogs, online stores, newsletter signup forms, and more. These tools are invaluable for many customers, but they can seem excessive for folks who are just looking to create a straightforward single-page website. If that’s you, read on for examples of how you can…
Do you want to edit the header of your WordPress website? If you want to change your WordPress header style and create a custom header, then hop in! The header is one of the most important parts of your website. You can add a menu, social icons, user registration, or login link, you name it….
Looking for the best free and premium WordPress gaming themes? We’re here with a list of the best WordPress gaming themes for your websites. The gaming industry has been the most influential and profitable business in quite some time. It wouldn’t be wrong to say that over the past decade, an entire generation of kids…
WordPress.com, as my colleague Anne recently wrote, continues to be a space for people to tell their personal stories and amplify their voices. Today, International Day of Disabled Persons, we’d like to highlight a few perspectives and thoughtful reads to raise awareness of the myriad experiences of disabled people. This reading list is merely a…
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is the process of attracting and turning your potential users into buying customers. It includes making people interested in your products and leading them to buy. In fact, lead generation is everything you do to lead people to purchase something…