Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to…

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking…

Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive…

What do events teams and social teams have in common? Both are called upon to “work their magic.” But for…

Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand…

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount…

Your brand is what people say about you when you’re not in the room. For a software company, that means…

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…

What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is…

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton…

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend…

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain…