How prioritization frameworks can make you a better marketer
Picture this: You just finished a creative brainstorm, full of enthusiastic new marketing ideas from your colleagues. Coffee fueled, you…
Brand strategy: What it is and how to create a strong framework
For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad…
Instagram creator account: Everything You Need to Know
If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out…
How can PR and influencer marketing work together in a crisis?
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little…
50 content creator tools you need to know about
The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement…
Content creators: Who they are, what they do and how they partner with brands
Finding the right content creator for your brand is kind of like dating. You have to keep testing out partnerships…
5 successful crisis communication examples brands can learn from
In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of…
Social media careers: The skills you need, where to look and jobs to consider
Social media careers are taking off. Just a decade ago, the only role associated with the channel was “intern.” Now,…
Planning a merger or acquisition? Don’t forget social media
Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. And yet in all…
How to create an IPO communications strategy for social
Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications…
Brand storytelling: How to tell the story your customers want to hear
As the old marketing adage goes, “Facts tell, stories sell.” While that advice is sound, today’s corporate communications professionals need…
Why lifecycle marketing matters for your social team
From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an…