How to effectively use email newsletters for marketing
There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages…
Understanding collaborative & working styles on your team
“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on the pictures alone. One…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine…
Sales enablement and marketing: How to support your reps with data
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much…
How to use QR codes effectively in 2021
QR codes have come a long way since they’ve been introduced back in 1994. What was once used to track…
How to define and reach your target audience on social media
Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…