How marketing automation empowers your team, and whole org
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams…
How AI is changing communications and PR: Risks and benefits
Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping…
Micro-influencer marketing guide: Facts and uses
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of…
Establishing and protecting your brand’s reputation online
You did it. You built your brand into one that consumers love and trust. You might be thinking the ride…
How to write a content creator job description that attracts talent
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content creator’ era is here.…
Social media and mental health: how to find a healthy balance
The link between social media and mental health is well-documented. We know there are pros and cons of social media…
9 creative ways to combine social media and PR to create buzz
Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive…
Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work their magic.” But for…
How to run a successful email marketing campaign: A step-by-step guide
Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand…
Do social media managers need master’s degrees?
To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount…
Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a software company, that means…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is…
How to put together a marketing tech stack that scales your business ASAP
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton…
The complete guide to B2B SEO
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend…
9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain…
How to effectively use email newsletters for marketing
There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages…