Monkey business for the geek in you!
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the…
Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good…
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your…
You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy…
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content creator’ era is here. Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. In a recent creator report, Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over…
The link between social media and mental health is well-documented. We know there are pros and cons of social media use, but it’s important to remember there is a human working hard on the social accounts of your favorite brands. For every wholesome piece of social content we see, there’s drama and depressing news to…
Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive press for your company as possible. And social media is where most people are seeing that coverage unfold. Read moreInstalling and Configuring your OnApp CloudIt’s no secret that PR has evolved beyond press releases and…
What do events teams and social teams have in common? Both are called upon to “work their magic.” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels…
Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not…
To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now,…
Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. But what about all of the people who have a say in the purchasing process but may never even log in? Those people, often senior leaders at an organization,…
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could…
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social…
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Read moreInstalling and Configuring your OnApp CloudThis phenomenon…
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has…
We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. Read moreInstalling…
There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And also overwhelming. How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. While it was a novelty at first to receive these…
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks. Read moreInstalling and Configuring your OnApp CloudAnd on the flip side, failing to take advantage of modern marketing tools means that your…
“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. A seamless blend of different working styles makes for a well-structured team, and a successful team capitalizes on the different…
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on the pictures alone. One has over 500 reviews with an average rating of 4.8 stars. The second has 140 reviews and a 2 star rating. The third has no reviews. Which do you buy? Of course you’re drawn to…