On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…

Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs…

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…

Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has…

If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers…

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep…

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify…

Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time,…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

Thinking about the keywords you want to rank for is really the first and foremost step you need to take…

When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly.…

As part of the broader open source community, we believe in building products that people of diverse backgrounds, experiences, and…