Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post.…
We’re excited to tell you more about WordPress.com’s new navigation experience. The update makes managing your entire site more intuitive and creates consistency across all parts of WordPress.com.…
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”…
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all.…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform.…
Getting started with paid social media feels like a big leap for most businesses.
That’s because we’ve become so used to social being totally free.
The reality, though?…
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets.…
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing.…
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this.…
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement.…
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them.…
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place.…
If you use Ulysses for Mac, iPad, and iPhone, you already know that this Apple Design Award-winning writing app offers a focused, pleasant writing experience. You might also know that Ulysses publishes to WordPress with just a few clicks or taps.…
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments.…
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business.…
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal.…
Reality check: B2B social media is here to stay.
In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success.…
You may already know that WordPress mobile apps are the easiest way to manage your WordPress site any time, anywhere. Helpful features in the apps include our Stats widgets, which make it simple to keep an eye on your site’s activity without even opening the app.…