In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing…

Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams…

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy…

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain…

You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…

Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this?…

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase,…

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous…

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think…

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it…

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and…