How to analyze customer reviews for brand insights
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points.…
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The state of social media 2023: Business leaders weigh in on what’s next
It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization.…
Read More More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address.…
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See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams navigating this often turbulent environment, the insights gleaned from social media can be a guiding light—illuminating how your audience feels and how you can best position your brand in response to timely issues and breaking events.…
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Announcing first-of-its-kind social commerce solution in Sprout Social
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social.…
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9 effective customer retention strategies that work in 2021
We’ve heard it time and time again:
“It costs way more to acquire new customers than it does to retain the ones you have.”
And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.…
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10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience.…
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SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content.…
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What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying?…
Read More Why social media vs. traditional media is not the debate you should care about
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books.…
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The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.…
Read More To see marketing differently, we need to turn the spotlight on social
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.…
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What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly.…
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SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress.…
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SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click.…
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Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing.…
Read More How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments.…
Read More One year later: Lessons & resources for communicating during the coronavirus crisis
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences.…
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12 essential Twitter stats to guide your strategy in 2021
As a critical source of trending internet conversations, Twitter can be a valuable marketing channel. But to use the platform to its fullest potential, you need to know the ins and outs.…
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Embedded Linux for Teams
A Linux kernel for each developer team, which uses it to bring up target boards. Bespoke, built, issued, and maintained over years by the vendor. Teams that focus on building great apps, rather than figuring out hardware dependencies.…
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