Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become…

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the…

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users, there’s no denying the strength…

When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience…

Last Updated: April 28, 2022 Whether it’s a brand promotion, video, news update or even a meme, visual content rules…

To understand the best times to post on Instagram it’s important to understand how Instagram has evolved. The network’s popularity…

Here for the latest social media statistics? We’ve got you covered. If you’re trying to improve your social media marketing…

It’s a tried-and-true joke, but the only constant in social media is that it’s not constant. A few years ago,…

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious…

The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving…

The social media landscape is brimming with potential. Over the past year, changes in consumer preferences drove innovation from both…

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign…