Social commerce trends and misconceptions: What leaders need to consider
When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience…
Always up-to-date guide to social media image sizes
Last Updated: April 28, 2022 Whether it’s a brand promotion, video, news update or even a meme, visual content rules…
The best times to post on Instagram 2022
To understand the best times to post on Instagram it’s important to understand how Instagram has evolved. The network’s popularity…
41 of the most important social media marketing statistics for 2022
Here for the latest social media statistics? We’ve got you covered. If you’re trying to improve your social media marketing…
8 Social media trends to watch in 2022
It’s a tried-and-true joke, but the only constant in social media is that it’s not constant. A few years ago,…
Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round
As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious…
3 months into testing our TikTok marketing strategy: Here’s what we learned
The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving…
Need a dose of inspiration for 2022 planning? Join us at our next digital event
The social media landscape is brimming with potential. Over the past year, changes in consumer preferences drove innovation from both…
See campaigns differently: Why social is an invaluable player for the NFLPA
Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign…
More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams…
Announcing first-of-its-kind social commerce solution in Sprout Social
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy…