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6 brilliant Facebook campaigns (& why they worked)

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…

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Field Notes: CMS Africa Summit

Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community. This year’s CMS Africa Summit was my third attendance at this amazing conference. My colleagues Marjorie, Sarah, Hannah, and Luminus joined me for the event and…

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