digital-transformation Archives

The role of artificial intelligence in marketing

The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.…

Don’t go it alone: Creating social relationships with technology

Web Monkey2 years ago011 mins

The other day, I saw something unexpected. After a customer issue, my dad’s immediate and first reaction was to get help through social media. He was having issues with a company’s web app and his first thought wasn’t to call their support line, or even leverage their web chat, instead it was to message them on Instagram.…

Metaverse examples: The brands to watch across industries

Web Monkey2 years ago017 mins

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is, how can they stand out among the many multiverses of metaverses (try saying that two times fast)?…

7 statistics that prove the importance of social media marketing in business

Web Monkey3 years ago017 mins

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it.…

The state of social media investment: Five key takeaways for European businesses

Web Monkey3 years ago018 mins

In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how will it affect your business? A new survey, “The State of Social Media Investment,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media.…

Techno Babble

How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall

Web Monkey3 years ago013 mins

For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments.…

One year later: Lessons & resources for communicating during the coronavirus crisis

Web Monkey3 years ago016 mins

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences.…