The Metaverse: What it is and why it matters for brands
The pandemic ushered in a new era where the virtual and physical worlds coexist, so it’s no surprise the metaverse…
Web3 is the most powerful technology your brand is not embracing
You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. What you may…
7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of…
The state of social media investment: Five key takeaways for European businesses
In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor…
One year later: Lessons & resources for communicating during the coronavirus crisis
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around…