How to make your brand customer-centric [+ Examples]
Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name.…
Referral marketing: What it is and how to use it successfully
Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe…
The public apology: 9 ways to say we’re sorry (sincerely) from the brand account
You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Or maybe you know its…
6 social media marketers on the future of social messaging
Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a…
What is a customer journey map and how to make your own [examples included]
Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads,…
Conversational commerce 101: What you need to know
Is your business prepared for the era of conversational commerce? With so many avenues for consumers to make purchases and…
More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing…
How to use chatbots to enhance the customer experience
For a long time, brands have struggled to deliver incredible customer service over the phone, wading through the long lines…
9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain…
9 tips to build customer relationships with social media in 2021
Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that…
3 ways Tagging empowers brands to scale their customer responsiveness
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re…