What is quiet quitting and what managers should know
Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. Instead, they’re only doing what’s required…
Overwhelmed at work? Here’s how to talk to your boss about burnout
Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not…
Good work: Building careers that make an impact
If you’re a business leader, you’re probably thinking about the emergence of quiet quitting, or doing the bare minimum at…
What is employee advocacy and does it really work?
Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates,…
Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever
The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet…
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival.…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams…
Office reopening? How to help your marketing team navigate the future of work
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of…
Understanding collaborative & working styles on your team
“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best…
Employee engagement: how to keep workers engaged in a meaningful way
If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers are currently facing serious…
Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like…
How to use Slack to keep your remote team productive and engaged
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the…