Social CRM: How (and why) to manage customer relationships on social

Social CRM: How (and why) to manage customer relationships on social

Social media provides businesses with direct, real-time access to their customers. Each interaction tells a story that can be explored and learned from. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. The…

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how-to-use-ai-to-deliver-better-customer-service

How to use AI to deliver better customer service

Customer service teams are constantly under pressure. While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. They need the right tools to make swift, efficient decisions and provide the kind of…

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the-complete-guide-to-social-media-for-businesses

The complete guide to social media for businesses

Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Read moreInstalling and Configuring your OnApp CloudDone right, a goal-driven social strategy means positive…

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the-ultimate-guide-to-twitter-for-business

The ultimate guide to Twitter for business

Twitter is one of the most versatile social media networks in the world. With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. The platform boasts over 556 monthly active users. And 55% of these users check the…

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micro-influencer-marketing-guide-facts-and-uses

Micro-influencer marketing guide: Facts and uses

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your…

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top-14-project-management-software-and-tools-to-level-up-collaboration

Top 14 project management software and tools to level-up collaboration

When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? Breaking down silos at your company? Promoting seamless cross-functional collaboration? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in  project management software…

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break-the-just-post-this-habit-how-the-right-social-media-mix-enhances-multichannel-campaigns

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers. Generate…

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