Monkey business for the geek in you!
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and…
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Read moreInstalling and Configuring your OnApp CloudDone right, a goal-driven social strategy means positive…
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. You know what I’m talking about. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they…
Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. But what about all of the people who have a say in the purchasing process but may never even log in? Those people, often senior leaders at an organization,…
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. So, what’s one of the keys to standing out from the crowd? Content. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for…
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to…
It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. Instagram went so far as to host a first of its kind “Creator Week”…
When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. I’d…
Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. This became even more evident when we shifted to remote work life. In 2020, overall video creation grew by 135%, and 60% of those business videos were user-generated. There are tons…
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the…