five-engaging-longreads-stories-you-might-have-missed

Five Engaging Longreads Stories You Might Have Missed

Longreads has been connecting readers with quality stories since 2009, and since joining Automattic in 2014, we’ve published more than 100 pieces of original reporting, essays, and book excerpts from talented writers and reporters from across the globe. Here are five. “Violet,” by Adele Oliveira Illustration by: Kjell Reigstad Violet was born at 25 weeks…

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5-tips-to-putting-together-the-perfect-product-faq

5 Tips to Putting Together the Perfect Product FAQ

Whether you’re dealing with virtual or physical goods, a Frequently Asked Questions section is a multi-purpose workhorse that can complement your wider support efforts and can even act as a key piece of marketing collateral for potential customers. Putting together the perfect FAQ for your products requires a little upfront investment in terms of time…

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5-powerful-lessons-from-amazons-returns-policy

5 Powerful Lessons From Amazon’s Returns Policy

When it comes to dealing with instances of returns and refunds, many companies find themselves ill-prepared.  This lack of preparation takes the form of clumsy support interactions when customers reach out with such requests. In this post I’m going to share the tricks you can learn from Amazon to increase sales, reduce returns and improve…

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perspectives-on-going-viral

Perspectives on Going Viral

You wake up one morning, check your phone, and spit out your coffee. You have thousands of likes on Facebook, hundreds of retweets, and an inbox that has exploded. Your little blog — which normally gets a dozen views per day and has an audience of exactly two, your spouse and mother — has been shared…

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