Category: Techno Babble

Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the internet to make more connections with their audiences.…

Successful user experiences (UX) develop thorough understanding of a target audience. Websites must account for users’ desires, abilities, and limitations in crafting effective user interactions. In some cases, companies are certain they have executed this process only to find that customer acquisition rates are still low.…

Entrepreneurs have always held a special place in the business world. They’re the lone wolves of the industry—the creative, independent, driven stars of startups. When someone mentions the word “entrepreneur,” it inspires feelings of fear, risk, and excitement.…

Content marketing is a staple in every successful business’s campaign strategy. For years, content marketers have published blog posts, long-form articles, white papers, ebooks, and other valuable bits of content to attract new leads and engage with current clients, with significant returns on investment (ROI) across the board.…

Starting a new business can be one of the most exciting times of your life, aside from the fact that you’re working from the ground up with typically most of your own money.…

Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality.…

If you send emails for marketing, you must read this. As a marketer, you are probably sending thousands of emails regularly to your opt-ins. Depending upon a variety of things, many of these emails may actually never reach the intended recipient.…

Virtual reality (VR) was once only the realm of science fiction. The ability to immerse oneself in a realistic virtual world existed purely as a fantasy.…

The best part about entrepreneurship is that it can happen anytime, anywhere, and at any stage in life – your own life as well as the life of the company.…

Pay-per-click (PPC) marketing has been around almost since the dawn of the internet age. Its basic premise is that companies or individuals purchase advertisements from search engines.…

As each year winds to a close, consumers eagerly anticipate what the next one has in store for technology, and 2016 is no exception. We love our gadgets, and companies love to leak information about the freshest trends to hit the market in the new year.…

Part of being a successful entrepreneur is knowing when to ask for help. When you’re seeking the advice of a business coach, options abound. As the field grows larger, these business/life coaches become more ubiquitous.…

You’ve optimized your website for search engines, worked with experts to write award-winning blogs, and mastered the evasive art of content writing. Now you can kick back, relax, and enjoy steady site traffic, right?…

Depending on your niche and company image, some forms of content will be far more effective than others. Video content, however, is increasingly valuable to marketers in all industries.…

When you’re starting a business, every penny counts. Stretching your venture capital effectively can mean the difference between success and failure during those critical first years.…

Entrepreneurship is filled with new challenges at every turn. Your market knowledge, product concept, networking skills, and financial support must all operate with a thin margin for error.…

The beauty of being an entrepreneur is the idea of endless possibility. There are no rules, no boxes, and nobody to stop you from following your dream.…

Millions of people dream of owning a business, but not everyone has the determination to make it happen. Running a company takes plenty of sweat and tears.…