Doing the rounds on the interwebs lately is a lot of talk about the new feature Gmail is launching in their interface – tabs. It’s going to make life harder for those of us that send out email newsletters and for those of us who have signed up and like to receive email newsletters. So yeah, just about everyone 😉
Basically Gmail has decided to divide up your inbox into tabs – one of which will be called “Promotions” – this is where a lot of email newsletters – not spam, but ones you have actually signed up for – will end up. This means it’ll be harder for you to find the stuff you want to read, and if you publish emails, it could definitely impact your readership.
Kikolani has a great article on what this all means and how to work with it.
As a receiver or sender of email – make sure you read up and find out what Gmail has in store….
UPDATE: A great blog post from MailChimp about the very real impact this change is having.