What Are the Top 5 Blogging Platforms?
What is a blog anyway? It’s basically a website with an index of “posts”, dated, and typically sorted in reverse chronological order. But a blog can be much more than that.…
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How to Market a Book: 7 Strategies
It might feel like you’ve already done the hard work.
You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. …
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How to Run Law Firm Marketing Campaigns That Work
Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. …
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How to Use Firebase Dynamic Links in Your App
Are you a marketer working for a client or company with an app?
If you answered yes to this question, do you have a dedicated strategy for driving website visitors to specific locations within the app?…
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Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work their magic.” But for both teams, that perceived magic is action rooted in strategy, data and user experience.…
Read More Navigating the Awkward: A Framework for Design Conversations
We’ve all been there. A client or coworker shows us this amazing thing they (and maybe their entire team) have worked on for hours or weeks.…
Read More Clean up your old content with our new SEO workout!
Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO.…
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Yoast SEO 16.9: An SEO workout to clean up your content
If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the spotlight again.…
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Building the bank of the future, today
Open source in Banking.
Banking is at a pivotal moment.
New regulations like virtual banking licensing frameworks, advances in open banking and big techs rapidly gaining ground in financial services, are dramatically changing the banking landscape, forcing incumbents to reinvent themselves.…
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Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate.…
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Facebook reach: what it is and how to increase yours quickly
The term “reach” often dominates conversations around Facebook marketing.
And rightfully so. After all, we want our posts to reach as many people as possible.
But when you’re up against competitors’ content, Facebook ads and even updates from friends and family, getting more eyes on your own posts can be daunting.…
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How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use
Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws.
Do you know which laws apply to you and which don’t?…
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A Guide to Google Data Studio for Better Reporting
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more.…
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Planner: A Beautiful Open-Source Task Management App
Brief: Planner is an open-source to-do list app that helps you organize and collect your ideas/tasks.
There are several tools and services that let us organize and manage tasks.…
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The Never-Ending Job of Selling Design Systems
I’m willing to bet that you probably didn’t start your web career because you wanted to be a politician or a salesperson. But here’s the cold, hard truth, friend: if you want to work on design systems, you don’t have a choice.…
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Designing Inclusive Content Models
In the 1920s, Robert Moses designed a system of parkways surrounding New York City. His designs, which included overpasses too low for public buses, have become an often-cited example of exclusionary design and are argued by biographer Robert A.…
Read More The Future of Web Software Is HTML-over-WebSockets
The future of web-based software architectures is already taking form, and this time it’s server-rendered (again). Papa’s got a brand new bag: HTML-over-WebSockets and broadcast everything all the time.…
Read More Human-Readable JavaScript: A Tale of Two Experts
Everyone wants to be an expert. But what does that even mean? Over the years I’ve seen two types of people who are referred to as “experts.”…
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4 Quality ClickFunnels Alternatives to Help You Build Better Sales Funnels – 2021
While running a website doesn’t require too much need for complex growth strategies, ‘sales funnels’ are something you should investigate. ClickFunnels is a market leader for creating targeted pages to drive users through your funnel.…
Read More Do You Need to Localize Your Website?
Global markets give you access to new customers. All you need to do is inform potential buyers about your product or service.
Your website is a good place to introduce your product or service outside your locale.…
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