Unless you have already amassed thousands of “likes”, or have money to spend on Facebook Ads, Facebook is notoriously hard to gain traction on at first. It takes time to build up “likes”, and even when you have a decent number, only a fraction of those people are actually going to see your carefully crafted updates.
One of the ways to increase the size of that fraction is to get your “likers” to actually interact with your Page’s updates. Facebook doesn’t like voyeurs. It wants people to “like”, “share” and “comment” on individual updates. This will boost your visibility within Facebook. AllFacebook.com has some tips for how you can do this.
Link: Six Simple Tips For Better Facebook Page Success