You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…

Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results,…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest…

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…