Title: The Benefits of Regular Exercise for Mental Health Introduction: Regular exercise is not only essential for maintaining physical fitness but also plays a significant role in promoting mental well-being. Engaging in physical activities has been proven to have numerous benefits for mental health, including reducing stress, improving mood, enhancing cognitive function, and preventing mental…
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your…
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive not just one link within your video results box, but dozens of them. To show Key Moments from your…
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk,…
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Read moreInstalling and Configuring your OnApp CloudBecause comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those…
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. Each platform’s audience has different expectations. And it’s not just limited to media. It includes…
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Between targeting the entire nation of Canada as…
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post. That’s where Twitter scheduling comes in. Scheduling Tweets ensures your content is posted…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and…
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal. After all, personal is what revenue acceleration platform, Drift, does best. That’s why we were thrilled when…
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands….
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best platforms to use. If you’re trying to figure out how YouTube fits into your approach, we have a list of 27 must-know YouTube statistics to help you understand how the platform is being used right…
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the popularity of Slack speaks for itself. In fact, the platform is now a staple of remote work as more and more teams rely on Slack as their all-in-one communications hub. Read moreInstalling and Configuring your…
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms! Too many networks! More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct…
If one of your 2021 resolutions is to launch a business or move an existing one fully online, our WordPress.com experts can help you make it happen. Launched in beta in the fall of 2020, our premium website building service was developed with your needs in mind. Whether you need a fast and performant eCommerce…
Are you looking for the best WordPress speed optimization plugins and tools? Wondering how to make your WordPress site load faster? Then you’ve come to the right place. Website speed is one of the key factors affecting your site’s growth and success. If your site is fast-loading and smooth, then your visitors may love it…
Publishing WordPress content on Twitter just got a whole lot easier. You can already bring single Tweets or threads, also known as Tweetstorms, over from Twitter to WordPress, and now we’re bringing the process full circle. With just two extra clicks, you can transform your entire blog post into a Twitter thread. By publishing your…
As your website grows, it becomes challenging for visitors to find exactly what they need. Being prolific and publishing lots of posts and pages is a net positive for engaging and growing your audience, but it also means visitors may be more likely to find content that isn’t relevant to their interests. This is where…