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6 brilliant Facebook campaigns (& why they worked)

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…

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Workspace powers business as usual for Optiva during COVID-19Workspace powers business as usual for Optiva during COVID-19Chief Marketing Officer, Optiva

Established companies in any industry, including telecommunications, often take a cautious approach when it comes to adopting new technology. This is true of any technology and especially of tools used across entire organizations and at all levels—like collaboration and communication tools. I joined Optiva Inc. as its Chief Marketing Officer in August 2018, and right…

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Industry Experts and Pro Bloggers Come Together to Inspire, Teach, and Help You (and Your Site) Succeed

At the Official WordPress.com Growth Summit, the two-day virtual conference running twice from August 11-13, you’ll have access to about 50 speakers and presenters across 90+ breakout sessions and keynote conversations. The varied lineup will appeal to new and established bloggers; professionals in tech, media, and marketing; and anyone ready to build or expand their…

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Celebrating Pride Month with Out in Tech

Happy Pride Month! Last year, I shared resources and highlighted organizations doing awesome work in the LGBTQ+ community. This year, I’m excited to tell you more about Out in Tech, an organization that Automattic has partnered with for the past four years. I’m proud to say that this year, the Queeromattic Employee Resource Group —…

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Working Remotely Isn’t Just About the Work

With COVID-19, the business world has come to a fork in the road: Down one route, shuttered offices. Down the other, companies embracing remote work, showing us how businesses can survive — and thrive! — with a fully remote workforce. And that includes fostering strong team bonds and employee relationships; just because there’s no physical…

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