How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video.…
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How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”.…
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9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business.…
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How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky.…
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What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook.…
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How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments.…
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Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal.…
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How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success.…
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Hear me out… Social media gimmicks won’t save your social strategy
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms!…
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To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more cold spell we have to endure before we finally get to spring.…
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Keep Track of Your Conversations in One Place
Today, we’re introducing Conversations: a tool in the Reader that makes it easier for you to monitor and participate in the discussions you care about the most.…
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Blogging Made Easier: Five Tricks You Should Know
Writing interesting blog posts, creating attractive pages, and interacting with your visitors — these are essential ways to help you build a body of work, a successful business, or a growing audience online.…
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Inclusive Illustrations, By Design
I like to think that designers solve problems, while artists ask questions. And when the two go hand-in-hand, real magic happens. Why? Because the right question gets answered with the right solution — art asks, and design responds.…
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Engineering Happiness en Español
As part of our effort to build a localized Spanish-speaking support team, the Happiness Hiring team at Automattic recently had the opportunity to connect with WordPress communities in Argentina and Spain.…
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Field Notes: SupConf 2016
Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community.…
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Perspectives on Going Viral
You wake up one morning, check your phone, and spit out your coffee. You have thousands of likes on Facebook, hundreds of retweets, and an inbox that has exploded.…
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Five Posts that Made Us Think
What makes a great blog post? We all have our pet criteria: sharp prose. Enlightening content. Stunning photos. (“Lots of GIFs?” Sure, why not?) Beyond its style or tone, a standout post invites us to take a peek into another person’s home or field of expertise, and offers a glimpse of that individual’s mind at work.…
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Register Now for WordCamp US in Philadelphia!
We’re less than a month away from the inaugural WordCamp US, the largest WordPress conference in the world. Join us in Philadelphia for two days of informative sessions and stimulating conversations with everyone from blogging newbies to the most experienced WordPress developers in the world.…
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Engineering Happiness in Brazil: WordCamp Rio de Janeiro and beyond
Karen Arnold and Erica Varlese work on the Happiness Hiring team at Automattic, where they hire new Happiness Engineers who support users on WordPress.com and Automattic products.…
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