Monkey business for the geek in you!
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive not just one link within your video results box, but dozens of them. To show Key Moments from your…
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk,…
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people…
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Read moreInstalling and Configuring your OnApp CloudBecause comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those…
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. Each platform’s audience has different expectations. And it’s not just limited to media. It includes…
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming. But due to COVID-19, what would have been a gradual transformation happened virtually overnight….
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal. After all, personal is what revenue acceleration platform, Drift, does best. That’s why we were thrilled when…
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands….
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms! Too many networks! More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct…
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more cold spell we have to endure before we finally get to spring. me: oh wow it’s gonna be 60 today chicago twitter: Winter Fool’s SpringSecond Winter Spring of Deception <—? ??? ??? ????Third WinterThe PolleningActual…
Today, we’re introducing Conversations: a tool in the Reader that makes it easier for you to monitor and participate in the discussions you care about the most. Let’s face it: it can be hard to keep track of all the conversations you take part in online. When your favorite posts generate an active discussion, you…
Writing interesting blog posts, creating attractive pages, and interacting with your visitors — these are essential ways to help you build a body of work, a successful business, or a growing audience online. I’m part of a team focused on design and research at WordPress.com — I like to find ways to improve your experience,…
I like to think that designers solve problems, while artists ask questions. And when the two go hand-in-hand, real magic happens. Why? Because the right question gets answered with the right solution — art asks, and design responds. Here at Automattic we were extremely fortunate to recently get to partner with independent artist and designer…
As part of our effort to build a localized Spanish-speaking support team, the Happiness Hiring team at Automattic recently had the opportunity to connect with WordPress communities in Argentina and Spain. From speaking engagements to networking events, our trip was a great way to meet local communities that are passionate about WordPress and exemplary customer support. Last year at…
Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community. Last week I attended the first ever SupConf, held at Automattic headquarters in San Francisco, California. I attended the event with Mindy Postoff. Simon Ouderkirk and…
You wake up one morning, check your phone, and spit out your coffee. You have thousands of likes on Facebook, hundreds of retweets, and an inbox that has exploded. Your little blog — which normally gets a dozen views per day and has an audience of exactly two, your spouse and mother — has been shared…
What makes a great blog post? We all have our pet criteria: sharp prose. Enlightening content. Stunning photos. (“Lots of GIFs?” Sure, why not?) Beyond its style or tone, a standout post invites us to take a peek into another person’s home or field of expertise, and offers a glimpse of that individual’s mind at work. The five recent…
We’re less than a month away from the inaugural WordCamp US, the largest WordPress conference in the world. Join us in Philadelphia for two days of informative sessions and stimulating conversations with everyone from blogging newbies to the most experienced WordPress developers in the world. WCUS will be on December 4–5 (with Contributor Day on…
Karen Arnold and Erica Varlese work on the Happiness Hiring team at Automattic, where they hire new Happiness Engineers who support users on WordPress.com and Automattic products. They met with the Brazilian WordPress community last week and wanted to share their experiences. On August 29th, 2015, we traveled to Brazil to attend WordCamp Rio de…