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Paid social 101: The basics of running effective ads

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…

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Why you need to share an executive summary of your social media reports with leadership

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and…

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10 years and 10 million cores: charting OpenStack’s greatest achievements

Technology anniversaries have become more commonplace in recent years. The iPhone at 10 years old, indeed Canonical itself turned 15 last year. Here though, we want to look at OpenStack reaching double figures this year.  Starting off as a joint project between NASA and Rackspace in 2010, over 500 companies have now joined the OpenStack…

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Toward zero: Reducing and offsetting our data center power emissions

Following the massive Australian bushfires earlier this year, I was motivated to act within my role as a data scientist at Automattic to help fight anthropogenic climate change. Together with colleagues from across the company, we formed an employee resource group focused on sustainability. We are pleased to announce that as a result of our…

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Industry Experts and Pro Bloggers Come Together to Inspire, Teach, and Help You (and Your Site) Succeed

At the Official WordPress.com Growth Summit, the two-day virtual conference running twice from August 11-13, you’ll have access to about 50 speakers and presenters across 90+ breakout sessions and keynote conversations. The varied lineup will appeal to new and established bloggers; professionals in tech, media, and marketing; and anyone ready to build or expand their…