Sales and marketing alignment for improved business effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way…
Omnichannel customer experience: exploring seamless customer journeys
Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel…
Should I stay or should I go? Marketers’ POV on how long they’ll stay in social
Social media teams should brace for high turnover rates over the next few years. According to…
How social media collaboration can boost your strategy’s impact
More than ever, companies need to bleed every ounce of impact out of their social media….
Don’t go it alone: Creating social relationships with technology
The other day, I saw something unexpected. After a customer issue, my dad’s immediate and first…
How to write a content creator job description that attracts talent
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content…
Social media and mental health: how to find a healthy balance
The link between social media and mental health is well-documented. We know there are pros and…
How social media jobs are evolving (and how you can advance them)
As a social media professional, I know the landscape of social media is prone to change,…
More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business…
Do social media managers need master’s degrees?
To some, the social media manager title is a step in the pathway to becoming CMO….
How to Hire a Social Media Manager: A Recruiter’s Guide
Is it time for you to hire a social media manager? Because the role is arguably…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant….
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
The complete guide to B2B SEO
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while…
See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of…
Failing forward in social: The ultimate growth hack
As a Virgo, I often blame my perfectionism on my astrological sign. Ever since I could…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
To see marketing differently, we need to turn the spotlight on social
The marketing department used to be the mouth of an organization—developing content and communicating messages to…
Como redigir uma proposta de mídia social de sucesso (modelo grátis incluído)
Para freelancers e agências que prestam serviços de mídia social, ter uma proposta pronta para apresentar…
Come redigere una proposta di successo per social media (modello gratuito incluso)
Per liberi professionisti e agenzie che forniscono servizi per i social media, avere una proposta pronta…