7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation…
Instagram Stories: Best practices and inspiration to engage your followers
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published…
Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
The right time to invest in new enterprise social media management software (and what to do before you switch)
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a…
It’s time to go beyond marketing with LinkedIn for business
If you want to tell your brand story to a variety of audiences, look no further…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
Why social media vs. traditional media is not the debate you should care about
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that…
How top brands handle social media customer service and support
Consumers today are spoiled for choice when it comes to service channels. And it’s no surprise…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for…
What the Sprout Spotlight awards taught us about the state of social marketing
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards…
Sales enablement and marketing: How to support your reps with data
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers…
What is social commerce? The stats, examples and tips you need for 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating…
How to prove (and grow) your B2B social media ROI
Social media is a crucial channel for B2B marketers. That said, are you able to prove…
The state of social media investment: Five key takeaways for European businesses
In a year where everything changed, it’s no surprise that consumers have too. But how have…
How to get Yelp reviews & improve your online standing
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research…
Social Spotlight: Hilton’s pandemic strategy proves the business value of social
Overview For more than a century, Hilton has built its reputation on raising the standards of…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…