The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their…
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
Social media stories: Your guide to all social media story platforms
Social media marketing seems to get more complex by the day as platforms add more features…
7 ways to transform your audience into brand evangelists
When you hear the word evangelism, religious connotations might spring to mind, but in modern times,…
Social media is all-in on the content creator economy. What does that mean for brands?
It feels like everyone is all in on the creator economy. Venture capital firms are backing…
Marketing campaigns & social media examples to inspire you in 2021
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris…
15 Twitter bio ideas for brands to attract new followers
When it comes to social media bios for your brand, are you putting a good bit…
Instagram Stories: Best practices and inspiration to engage your followers
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published…
Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a…
It’s time to go beyond marketing with LinkedIn for business
If you want to tell your brand story to a variety of audiences, look no further…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
How top brands handle social media customer service and support
Consumers today are spoiled for choice when it comes to service channels. And it’s no surprise…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s…
The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for…
The marketer’s guide to Instagram Reels
Social media platforms are always changing, evolving and adding new ways to create and share content,…
Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month…
Hear me out… Social isn’t about innovation. It’s about who can do it best
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that…