A guide to hashtag campaigns for marketers
If you’re looking for a new campaign idea to help increase engagement and brand awareness on…
9 creative ways to combine social media and PR to create buzz
Social media and PR go hand in hand. Because the purpose of public relations is to…
Facebook reach: what it is and how to increase yours quickly
The term “reach” often dominates conversations around Facebook marketing. And rightfully so. After all, we want…
How to use chatbots to enhance the customer experience
For a long time, brands have struggled to deliver incredible customer service over the phone, wading…
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded?…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
How to plan a successful product launch with Instagram Drops
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website…
7 Fundamental Facebook best practices to grow your presence faster
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight…
Don’t fear the retro: How open communication strengthens agency-client relationships
All humans are born with a natural negativity bias, causing us to dwell more on negative…
Marketing campaigns & social media examples to inspire you in 2021
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris…
9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than…
7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a…
How to use Instagram DMs for business [free templates included]
Business is booming on Instagram. Each month, more than one billion people around the world use…
End of contract: How to build a business case for continuing the agency-client relationship
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance…
Facebook Lookalike Audiences: How to optimize ads to reach new customers
Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure,…
It’s time to go beyond marketing with LinkedIn for business
If you want to tell your brand story to a variety of audiences, look no further…
Your guide to social media comments: How to post and respond
Social media is all about engagement and interacting with your audience. This means that when your…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
8 ways customers interact and engage with your brand on social
The days of contacting generic email accounts are coming to an end. Now, customers are shifting…