How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC)…
Livestream Shopping: When social commerce and video collide
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly…
The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their…
How to put together a marketing tech stack that scales your business ASAP
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today…
Why social media teams will be at the center of conversational commerce
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not….
The complete guide to B2B SEO
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while…
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
7 ways to transform your audience into brand evangelists
When you hear the word evangelism, religious connotations might spring to mind, but in modern times,…
Social media is all-in on the content creator economy. What does that mean for brands?
It feels like everyone is all in on the creator economy. Venture capital firms are backing…
Office reopening? How to help your marketing team navigate the future of work
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices,…
See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of…
15+ social media platforms your customers are using in 2021—and why you should be using them
With more social platforms than ever before to choose from, brands are faced with a tough…
15 Twitter bio ideas for brands to attract new followers
When it comes to social media bios for your brand, are you putting a good bit…
Instagram Stories: Best practices and inspiration to engage your followers
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published…
Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
How to effectively use email newsletters for marketing
There are many ways to reach a customer these days. Between social media, display ads and…
Brands need to meet creators on their own terms
The internet would not be what it is today without the creative individuals populating the space….
To build unbreakable relationships with your customers, see social messaging differently
For most businesses and customers, social media is becoming their primary communication channel and a catalyst…
Understanding collaborative & working styles on your team
“There is no I in team” is an often-repeated mantra but to make sure your team…
To mask or not to mask? That is the question businesses will need to answer
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against…
Employee engagement: how to keep workers engaged in a meaningful way
If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers…
Why social media vs. traditional media is not the debate you should care about
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that…