Sales and marketing alignment for improved business effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way…
AI isn’t something business leaders can rush into
No matter what field you work in, there’s little escaping the conversation surrounding artificial intelligence. With…
47 Instagram hacks every marketer needs to know
If you want to have a great Instagram strategy, you need to know all the ins…
How to take smart risks with lo-fi social content
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their…
How marketing automation empowers your team, and whole org
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing…
The complete guide to Pinterest Marketing
You probably know Pinterest as a go-to place to find DIY ideas and inspiration boards. Maybe…
Should I stay or should I go? Marketers’ POV on how long they’ll stay in social
Social media teams should brace for high turnover rates over the next few years. According to…
Brand voice: What it is and why it matters
Think about your favorite examples of a stand-out brand voice. Perhaps it’s a surf gear retailer…
Brand experience: Why it matters and how to build one that works
At the end of the day, we want to cut through the noise and leave a…
How AI is changing communications and PR: Risks and benefits
Managing communications has become quite the juggling act. Each passing year throws in a new challenge,…
AI won’t replace social teams: Here’s why
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence…
What to do when faced with these 10 social media marketing challenges
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your…
How to schedule LinkedIn posts in 2023
LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and…
10 advanced social media copywriting best practices
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media…
The state of social media 2023: Business leaders weigh in on what’s next
It’s been two years since we last partnered with The Harris Poll to understand how leaders…
13 social listening tools for your brand in 2023
Imagine being able to see into your customers’ minds to get a sense of their values,…
The role of artificial intelligence in marketing
The only constant in life is change. And the world of marketing is going through a…
Social media benchmarks by industry in 2023
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play…
Establishing and protecting your brand’s reputation online
You did it. You built your brand into one that consumers love and trust. You might…
How to create a “meet the team” social media post series
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by…
Sponsored posts: How to create effective sponsored content
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in…
Don’t go it alone: Creating social relationships with technology
The other day, I saw something unexpected. After a customer issue, my dad’s immediate and first…
How to write a content creator job description that attracts talent
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content…
Metaverse examples: The brands to watch across industries
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving…