Don’t Leave Your SEO To A Theme or a Plugin

Don’t Leave Your SEO To A Theme or a Plugin

Don’t Leave Your SEO To A Theme or a PluginIn the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners…

Secrets To Writing A Company Blog

Secrets To Writing A Company Blog

*This is a guest post from Steve Mellor, a writer who shares his insights into an effective process for bloggers* If you’ve been following Lucy’s advice, you should already have your blog online. I’m sure it was as much of…

Rule-Breaking Is A Luxury of Success

Rule-Breaking Is A Luxury of Success

This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York…

Social Media News Roundup – Week of 08/16

Social Media News Roundup – Week of 08/16

Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was…

A Simple Model For Social Media

A Simple Model For Social Media

Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying…

Social Media News Roundup

Social Media News Roundup

Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week: Facebook announces changes to Pages Come August 23rd, Facebook’s long-talked about about changes to…

Free Webinar – Introduction to WordPress

Free Webinar – Introduction to WordPress

My online workshop series is launching July 14th with a free introduction to WordPress. If you’ve been shy to get WordPress set up on your site, this is your chance to have a guided tour to installation, plugins, themes, widgets,…

Small Business and Marketing on Facebook

Small Business and Marketing on Facebook

Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern…

Facebook Features To Help Your Marketing

Facebook Features To Help Your Marketing

Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page. 1) Hyper target your status updates (personal profile) When you post any type of status update you now have…