One year later: Lessons & resources for communicating during the coronavirus crisis

ByEditor

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Today, as access to the vaccine expands, marketers have a new challenge: how to plan for reopening. With restrictions and vaccine availability at different stages in different locations, social marketers will need to plan for shifting timelines and the need to pivot on a dime. If we learned anything from last year, it’s that people will have many, many questions for businesses—and that social is often the first place they’ll go to ask.

In this roundup, we’ve assembled resources that we created to help marketers navigate the COVID-19 pandemic, including how and when to communicate, as well as how to plan your reopening strategy. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

Resources for planning your reopening

Getting your social strategy ready for reopening

The world is starting to open up, and people want to feel safe and secure when shopping in-person. Follow these steps for a smooth business reopening and strong customer support.

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    How to develop a social marketing strategy for your business’ reopening

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    Reflect on what’s working and plan for the future

    This checklist can be used any time you need to zoom out and critically reexamine your social strategy. As you prepare for whatever reopening looks like for your brand, use this time to plan for the future.

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      What’s Next for Your Social Strategy as Businesses Redefine Their New Normal (Free Checklist)

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      Create a strategy for building long-term loyalty and connection

      One of the biggest takeaways from 2020 was the power of social media to keep doors open (figuratively) during a crisis. This guide will help you think long-term as you build a social media strategy for community and connection.

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        How to Think Long-Term When Building Social Connections (Guide)

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        Stay agile as the situation continues to change

        Even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable. Here’s advice to help you stay agile, manage change and make the most of a new direction when your priorities shift.

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