Social media benchmarks by industry in 2023
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play…
How social media collaboration can boost your strategy’s impact
More than ever, companies need to bleed every ounce of impact out of their social media….
10 effective social media automation tools to use in 2023
If you feel like posting, replying to followers and manually generating reports on every social media…
Share of voice: Measuring it for social media, PPC, SEO and PR
As brands find new channels and avenues to promote their products, there’s no shortage of data…
7 ways to use social media for market research
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we…
3 free social media campaign templates you can use right now—and why you need one
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy…
Facebook reach: what it is and how to increase yours quickly
The term “reach” often dominates conversations around Facebook marketing. And rightfully so. After all, we want…
Enterprise social media reporting: How to make your data credible, digestible and actionable
It’s happening. Businesses are starting to recognize the true value of social media. More than half…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
Don’t fear the retro: How open communication strengthens agency-client relationships
All humans are born with a natural negativity bias, causing us to dwell more on negative…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
The right time to invest in new enterprise social media management software (and what to do before you switch)
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a…
End of contract: How to build a business case for continuing the agency-client relationship
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
Sales enablement and marketing: How to support your reps with data
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers…
How to prove (and grow) your B2B social media ROI
Social media is a crucial channel for B2B marketers. That said, are you able to prove…
Not just for data scientists: Why your entire team needs access to social business intelligence
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming…
How to define and reach your target audience on social media
Defining a target audience can be one of the most challenging aspects of marketing. But once…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
Les mesures les plus importantes à suivre sur les réseaux sociaux
Du comptage du nombre de followers aux pourcentages d’engagement des publications, l’univers des mesures sur les…