How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what…
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Stop sabotaging your PPC success: 13 traps that kill growth
Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC…
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Building a market leader: Boost Oxygen’s ecommerce journey with Woo
Boost Oxygen is the leading seller of portable, supplemental oxygen canisters in the world. They sell…
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Speculation about the cause of Air India crash is rife. An aviation expert explains why it’s a problem
It has only been a few hours since Air India flight AI171 crashed in Ahmedabad, killing…
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Google Lens, Discover, and Voice Search serving issues
Google has confirmed a content serving issue with Google Discover, Google Lens and voice search for…
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AI overviews have transformed Google search. Here’s how they work – and how to opt out
People turn to the internet to run billions of search queries each year. These range from…
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Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling…
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New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt
AI is changing how people discover businesses and services online. While your website may be optimized…
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Microsoft Advertising launches reporting overhaul & Performance Max updates
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Beginner’s Guide to WordPress Website Types
WordPress is, without a doubt, one of the most–if not the most–popular Content Management Systems out…
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How to Use Gelato with Etsy: The Step by Step Guide
I’ve been working with creators and ecommerce brands (helping them build their online presence) for over…
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Google looking to downsize search and ad units
Google offered a buyout program to its search, ad engineering units and marketing, research and communications…
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What AI gets wrong about your site, and why it’s not your fault: meet llms.txt
AI tools are everywhere — from chatbots that answer customer questions to language models that summarize…
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Trump likely will delay TikTok ban again
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Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
I’m sharing a framework to help you align your brand and SEO, ensuring your presence is…
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Bug with Google Search Console Discover performance report
Google Search Console seems to have a bug with its Google Discover performance report. Since June…
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Next.js – React.js’ More Proactive Sibling
There is so much choice on the Internet nowadays that it can be paralyzing. Have you…
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How to Do SEO for an Affiliate Website
Search engine optimization (SEO) is essential to running a profitable affiliate website. You can increase your…
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Society6 vs Etsy: Which Is Better?
If you’re trying to sell art prints, posters, or merch online, there’s a high chance you’ve…
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How to run an ecommerce sale that attracts customers and grows profits
If you’re managing an online store, you’ve likely felt the pressure to run more frequent promotions….
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Top Website Performance & Speed Test Tools You Should be Using
Speed is a significant component when it comes to website optimization. Fast websites with modern web…
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My Favorite Obsidian Plugins and Their Hidden Settings
In an earlier article, I wrote about using plugins in Obsidian. In this one, let me…
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The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established…
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Back to Business – Post-vacation Website Checkup
The temperatures outside wouldn’t lead you to believe it is September, but for many people, summer…
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