
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial, sans-serif, ‘Apple Color Emoji’, ‘Segoe UI Emoji’, ‘Segoe UI Symbol’, ‘Noto Color Emoji’; font-size: 16px;”>Anu Adegbola has been Paid Media Editor of Search Engine Land</span><span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial, sans-serif, ‘Apple Color Emoji’, ‘Segoe UI Emoji’, ‘Segoe UI Symbol’, ‘Noto Color Emoji’; font-size: 16px;”> since 2024. She covers</span><span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial, sans-serif, ‘Apple Color Emoji’, ‘Segoe UI Emoji’, ‘Segoe UI Symbol’, ‘Noto Color Emoji’; font-size: 16px;”> paid search, paid social, retail media, video and more.<br /><br />In 2008, Anu’s career started with</span><span style=”color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;”><span style=”font-size: 16px;”> delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.</span></span>
<div><span style=”color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;”><span style=”font-size: 16px;”> </span></span></div>
<div><span style=”color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;”><span style=”font-size: 16px;”>Outside editing Search Engine Land article she is the founder of PPC networking event – <a href=”https://ppc.live” target=”_blank” rel=”noopener”>PPC Live</a> and host of </span></span><span style=”color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;”><span style=”font-size: 16px;”>weekly podcast <a href=”https://podcast.ppc.live” target=”_blank” title=”PPC Live The Podcast” rel=”noopener”>PPC Live The Podcast.</a></span></span></div>
<div><span style=”color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;”><span style=”font-size: 16px;”> </span></span></div>
<div><span style=”color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;”><span style=”font-size: 16px;”>She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.</span></span></div>
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