Designing the evolution of the Woo brand identity
As our CMO, Tamara Niesen, mentioned in her post, our brand is a critical asset for…
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Choosing the right platform for your business website
Yoast SEO — and a vibrant community. Remember, though, that choosing a CMS that requires more…
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Drupal CMS: It’s About Time | Pantheon.io
Earlier this month the 1.0 version of Drupal CMS was released. It enhances Drupal core with essential…
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SEO automation: Tools and tips for SEO success
Keyword research is the foundation of SEO. It is also very time-consuming to do manually. You’re…
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How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials,…
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The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great…
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Common Analytics Assumptions — Whiteboard Friday
And of course, last but not least, you probably saw this little bonus that I have…
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Bonfire vs Teespring: Comparing Top Print-on-Demand Platforms
I’ve compared Bonfire and Teespring, two print-on-demand platforms for creating and selling custom merchandise. Both allow…
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5 Reasons Your Direct Traffic Can Suddenly Drop
If one channel shows a drop, but the others hold up, usually you suspect something went…
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Essential Tips for Directional Reporting in GA4 — Whiteboard Friday
All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m…
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Shopify vs Cococart: Which is Best for Your Business?
If you’re an entrepreneur looking to launch a new ecommerce business, you’ve probably already heard of…
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Paddle vs Stripe: The Ultimate Comparison Guide
If you’re setting up an ecommerce business and you need a solution to help you manage…
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Paddle Review: Payment Infrastructure for B2B SaaS Companies
If you run a SaaS company, particularly in the B2B landscape, you’ll know how complicated managing…
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Unlocking Revenue with Precision: The Power of Web Personalization
Marketers have recognized the importance of personalized and targeted customer experiences since the early days of…
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WooCommerce vs Shopify: Which platform is best for businesses?
This article was contributed by Mitchell Callahan, Founder at Saucal, a website development agency focusing on…
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Maximizing Conversions: Tips and Tricks for Optimizing Your Ecommerce Checkout Process
When you have customers in your online store, the last thing you want is for them…
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What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
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9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
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6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
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Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
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Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These…
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How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
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25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some…
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15 Best WordPress Lead Generation Plugins 2020 to Boost Your Sales
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is…
