How to prove (and grow) your B2B social media ROI
Social media is a crucial channel for B2B marketers. That said, are you able to prove…
Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month…
Escalation management: how to keep social customers happy
The boom of social media as a customer care channel is unprecedented. Timely and transparent, social…
Social Spotlight: Hilton’s pandemic strategy proves the business value of social
Overview For more than a century, Hilton has built its reputation on raising the standards of…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…
Hear me out… Social isn’t about innovation. It’s about who can do it best
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that…
9 tips to build customer relationships with social media in 2021
Marketing your company and generating new customers is only one piece of the overarching business puzzle….
3 ways Tagging empowers brands to scale their customer responsiveness
There’s something very unappealing about picking up the phone to call a customer service number. If…
Not just for data scientists: Why your entire team needs access to social business intelligence
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming…
How to define and reach your target audience on social media
Defining a target audience can be one of the most challenging aspects of marketing. But once…
How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand…
What day is leg day? And 8 other questions answered with listening data
Social listening is a social media superpower. And with the right tool, you can wield that…
Como redigir uma proposta de mídia social de sucesso (modelo grátis incluído)
Para freelancers e agências que prestam serviços de mídia social, ter uma proposta pronta para apresentar…
Come redigere una proposta di successo per social media (modello gratuito incluso)
Per liberi professionisti e agenzie che forniscono servizi per i social media, avere una proposta pronta…
Comment rédiger une bonne proposition pour les réseaux sociaux (modèle gratuit inclus)
Pour les indépendants et les agences qui fournissent des services de réseaux sociaux, disposer d’une proposition…
Cómo redactar una propuesta exitosa para redes sociales (plantilla incluida sin costo)
Para los profesionales independientes y las agencias que ofrecen servicios para redes sociales, tener una propuesta…
Cómo realizar un análisis competitivo de redes sociales (plantilla incluida sin costo)
Es probable que muchas marcas midan su éxito con base en su propio crecimiento. Tus seguidores…