The right time to invest in new enterprise social media management software (and what to do before you switch)
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your…
Brands need to meet creators on their own terms
The internet would not be what it is today without the creative individuals populating the space….
To build unbreakable relationships with your customers, see social messaging differently
For most businesses and customers, social media is becoming their primary communication channel and a catalyst…
End of contract: How to build a business case for continuing the agency-client relationship
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance…
Facebook Lookalike Audiences: How to optimize ads to reach new customers
Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure,…
To mask or not to mask? That is the question businesses will need to answer
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against…
It’s time to go beyond marketing with LinkedIn for business
If you want to tell your brand story to a variety of audiences, look no further…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
Employee engagement: how to keep workers engaged in a meaningful way
If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers…
8 ways customers interact and engage with your brand on social
The days of contacting generic email accounts are coming to an end. Now, customers are shifting…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s…
The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for…
What the Sprout Spotlight awards taught us about the state of social marketing
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards…
Sales enablement and marketing: How to support your reps with data
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers…
What is social commerce? The stats, examples and tips you need for 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating…
How to prove (and grow) your B2B social media ROI
Social media is a crucial channel for B2B marketers. That said, are you able to prove…
Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month…
Escalation management: how to keep social customers happy
The boom of social media as a customer care channel is unprecedented. Timely and transparent, social…
Social Spotlight: Hilton’s pandemic strategy proves the business value of social
Overview For more than a century, Hilton has built its reputation on raising the standards of…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…