Announcing first-of-its-kind social commerce solution in Sprout Social
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78%…
Office reopening? How to help your marketing team navigate the future of work
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices,…
See innovation differently: How social media holds the key to true differentiation
When I was a college student considering a career in business, I loved the idea of…
Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
SEO and social media: How to use search to boost your social marketing
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses…
The right time to invest in new enterprise social media management software (and what to do before you switch)
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your…
Brands need to meet creators on their own terms
The internet would not be what it is today without the creative individuals populating the space….
To build unbreakable relationships with your customers, see social messaging differently
For most businesses and customers, social media is becoming their primary communication channel and a catalyst…
End of contract: How to build a business case for continuing the agency-client relationship
For agencies, a successful renewal has the potential to reinvigorate your client relationships. It’s a chance…
Facebook Lookalike Audiences: How to optimize ads to reach new customers
Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure,…
To mask or not to mask? That is the question businesses will need to answer
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against…
It’s time to go beyond marketing with LinkedIn for business
If you want to tell your brand story to a variety of audiences, look no further…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
Employee engagement: how to keep workers engaged in a meaningful way
If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers…
8 ways customers interact and engage with your brand on social
The days of contacting generic email accounts are coming to an end. Now, customers are shifting…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s…
The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for…
What the Sprout Spotlight awards taught us about the state of social marketing
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards…
Sales enablement and marketing: How to support your reps with data
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers…
What is social commerce? The stats, examples and tips you need for 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating…