How AI is changing communications and PR: Risks and benefits
Managing communications has become quite the juggling act. Each passing year throws in a new challenge,…
The complete guide to social media for businesses
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands…
Social media tools for government: What your team needs for success
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge…
AI won’t replace social teams: Here’s why
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence…
A beginner’s guide to social media marketing tools
The right social media marketing tools make a big difference. And without the right social media…
How to schedule LinkedIn posts in 2023
LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and…
10 advanced social media copywriting best practices
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media…
How to use brand safety tools to protect your brand’s reputation
Operating on social media without brand safety tools is like browsing the internet without malware protection….
The ultimate guide to Twitter for business
Twitter is one of the most versatile social media networks in the world. With 238 million…
Social media benchmarks by industry in 2023
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play…
Micro-influencer marketing guide: Facts and uses
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers…
11 social media trends you need to know in 2023
You don’t need to be a fortune teller to guess which social media trends are poised…
How social media collaboration can boost your strategy’s impact
More than ever, companies need to bleed every ounce of impact out of their social media….
Top 14 project management software and tools to level-up collaboration
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways…
Shifting strategies: What you can learn from a network-specific social program
As 2022 comes to a close, we’re looking back on our own year in social at…
Don’t go it alone: Creating social relationships with technology
The other day, I saw something unexpected. After a customer issue, my dad’s immediate and first…
How to write a content creator job description that attracts talent
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content…
How 3 top brands provide social media customer service and support
Social media customer service has become a consumer staple. There’s no going back on it now….
Social media and mental health: how to find a healthy balance
The link between social media and mental health is well-documented. We know there are pros and…
How social media jobs are evolving (and how you can advance them)
As a social media professional, I know the landscape of social media is prone to change,…
6 lessons and predictions from the best social media campaign ideas of 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there…