How to ask for reviews effectively [+ examples]
Reviews are important. Think of your own shopping experiences: when you’re comparing products, do you read…
-
-
How marketing automation empowers your team, and whole org
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing…
-
Instagram insights demystified: How to access and analyze your metrics
Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of…
-
How to analyze customer reviews for brand insights
There’ll always be a competitor trying to outperform you. The only way to grow and stay…
-
Mission critical: How to find the right social media management tools for nonprofits
Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes…
-
Should I stay or should I go? Marketers’ POV on how long they’ll stay in social
Social media teams should brace for high turnover rates over the next few years. According to…
-
How Atlassian uses Sprout to enhance social media ROI
As a solutions engineer at Sprout Social, I work with our customers to help them uncover…
-
How to develop a winning customer experience strategy
Customer experience (CX) is all about how your customers perceive their interactions with your brand. A…
-
Top 5 social media customer service tools for your brand
We all dread dealing with customer service. From long hold times to unanswered emails, it can…
-
Brand experience: Why it matters and how to build one that works
At the end of the day, we want to cut through the noise and leave a…
-
The complete guide to finding your Instagram target audience
You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably…
-
How AI is changing communications and PR: Risks and benefits
Managing communications has become quite the juggling act. Each passing year throws in a new challenge,…
-
The complete guide to social media for businesses
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands…
-
Social media tools for government: What your team needs for success
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge…
-
AI won’t replace social teams: Here’s why
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence…
-
A beginner’s guide to social media marketing tools
The right social media marketing tools make a big difference. And without the right social media…
-
How to schedule LinkedIn posts in 2023
LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and…
-
10 advanced social media copywriting best practices
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media…
-
How to use brand safety tools to protect your brand’s reputation
Operating on social media without brand safety tools is like browsing the internet without malware protection….
-
The ultimate guide to Twitter for business
Twitter is one of the most versatile social media networks in the world. With 238 million…
-
Social media benchmarks by industry in 2023
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play…
-
Micro-influencer marketing guide: Facts and uses
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers…
-
11 social media trends you need to know in 2023
You don’t need to be a fortune teller to guess which social media trends are poised…
-
How social media collaboration can boost your strategy’s impact
More than ever, companies need to bleed every ounce of impact out of their social media….
