Summer School: Free workshops on SEO and marketing!
Do you want to know how to stand out in Google’s search results? Do you want…
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Do the SEO workout to rank higher with your best content
Are you ranking with the content you want to rank with? With your very best content?…
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How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important…
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Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while,…
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A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day…
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10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that…
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What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure…
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4 creative writing exercises to improve your writing
Creating content is essential for SEO. However, if you’re a blogger or content creator of some…
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5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
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What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of…
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Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out…
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What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
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Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If…
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7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such…
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How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first…
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Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
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Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able…
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SEO in 2021: A new chance to impress
Although it also brought lots of good things, 2020 was a year to quickly forget for…
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What is a Content Management System (CMS)? (Definition + Examples)
Wanna know what a Content Management System or a CMS is? Your curiosity shall be answered…
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How to choose the right focus keyword
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on…
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How to build Google Web Stories in WordPress
What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are…
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Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin…
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Holiday season / Black Friday SEO: 7 tips to start preparing!
It still feels a bit like summer outside, but here we are telling you to think…
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How to add FAQ Schema in WordPress using Yoast SEO
Many, many sites have an FAQ page. This is a page where a lot of frequently…