Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate
If it feels like competition is heating up (and fast), you’re not alone. According to the…
Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
How to effectively use email newsletters for marketing
There are many ways to reach a customer these days. Between social media, display ads and…
Brands need to meet creators on their own terms
The internet would not be what it is today without the creative individuals populating the space….
To build unbreakable relationships with your customers, see social messaging differently
For most businesses and customers, social media is becoming their primary communication channel and a catalyst…
Understanding collaborative & working styles on your team
“There is no I in team” is an often-repeated mantra but to make sure your team…
To mask or not to mask? That is the question businesses will need to answer
In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against…
Employee engagement: how to keep workers engaged in a meaningful way
If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers…
Why social media vs. traditional media is not the debate you should care about
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that…
11 Powerful LinkedIn Features You Didn’t Know About
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience…
The marketer’s guide to Instagram Reels
Social media platforms are always changing, evolving and adding new ways to create and share content,…
How to use QR codes effectively in 2021
QR codes have come a long way since they’ve been introduced back in 1994. What was…
What is social commerce? The stats, examples and tips you need for 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating…
Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month…
To see marketing differently, we need to turn the spotlight on social
The marketing department used to be the mouth of an organization—developing content and communicating messages to…
The state of social media investment: Five key takeaways for European businesses
In a year where everything changed, it’s no surprise that consumers have too. But how have…
How to elevate remote video production, step-by-step
Between innovations in image technology and the falling costs of DIY production, learning the ins and…
How to get Yelp reviews & improve your online standing
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…
Hear me out… Social isn’t about innovation. It’s about who can do it best
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that…
The ultimate guide to using Facebook stories for business
It goes without saying that the social media landscape evolves quickly. Before we know it, new…