11 Powerful LinkedIn Features You Didn’t Know About
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience…
The marketer’s guide to Instagram Reels
Social media platforms are always changing, evolving and adding new ways to create and share content,…
How to use QR codes effectively in 2021
QR codes have come a long way since they’ve been introduced back in 1994. What was…
What is social commerce? The stats, examples and tips you need for 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating…
Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month…
To see marketing differently, we need to turn the spotlight on social
The marketing department used to be the mouth of an organization—developing content and communicating messages to…
The state of social media investment: Five key takeaways for European businesses
In a year where everything changed, it’s no surprise that consumers have too. But how have…
How to elevate remote video production, step-by-step
Between innovations in image technology and the falling costs of DIY production, learning the ins and…
How to get Yelp reviews & improve your online standing
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research…
17 TikTok stats marketers need to know in 2021
While TikTok is newer to the world of social media, there’s no denying its popularity –…
Hear me out… Social isn’t about innovation. It’s about who can do it best
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that…
The ultimate guide to using Facebook stories for business
It goes without saying that the social media landscape evolves quickly. Before we know it, new…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…
Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital,…
25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some…
How to use Slack to keep your remote team productive and engaged
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million…
To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside,…
Twitter trending topics: How they work and how to use them
Twitter is known for its always-changing trending topics. These topics can be as broadly popular as…
One year later: Lessons & resources for communicating during the coronavirus crisis
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has…