Social media and mental health: how to find a healthy balance
The link between social media and mental health is well-documented. We know there are pros and…
How social media jobs are evolving (and how you can advance them)
As a social media professional, I know the landscape of social media is prone to change,…
What’s next? Expert predictions on the future of social media for 2023
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Spielberg’s 1993 adaptation…
Social media video content ideas to fill your content calendar
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off….
What is Twitter Spaces? – Bring your Twitter conversations to life with audio
While images once dominated the social media landscape (and they still do), audio has gained momentum…
6 lessons and predictions from the best social media campaign ideas of 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there…
How to master social media for retail and win more customers
In the world of retail, brands fall into one of two camps: those that embrace social…
7 ways to use social media for market research
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we…
13 ways to use Instagram for small business
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral,…
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a…
How Twitter verification works in 2021
If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If…
More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business…
Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work…
How to run a successful email marketing campaign: A step-by-step guide
Email is one of the best ways to communicate with your customers. It can help you…
Do social media managers need master’s degrees?
To some, the social media manager title is a step in the pathway to becoming CMO….
Going for gold: How brands are successfully navigating the 2021 summer games
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event…
How to Hire a Social Media Manager: A Recruiter’s Guide
Is it time for you to hire a social media manager? Because the role is arguably…
Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though?…
Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads…
How to set up a successful Twitter advertising campaign
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as…
How different generations use social media: A complete guide
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK &…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant….