March is the start of spring. The clocks spring forward, flowers bloom, and people get excited for the warmer months ahead. So why not design your March content calendar to capitalize on the anticipation of the season? There are dozens of creative ways to make your March blog, video, and other content sing with spring feelings.
Of course, whenever you’re creating content—in any season—it pays to keep two things in mind: Your broader marketing goals and the audience you want to reach.
You set yourself up for success when you use your strategy and your customers to guide your content output. Here’s how to fill your March marketing calendar with blogs, videos, and more that will get attention and build trust.
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Tips for approaching your March content ideas
Before we get into specific March content ideas, let’s step back and explore content strategy and creation.
Building a strategy is about more than assigning publish dates in your marketing calendar. To get it right, you want to ensure each piece of content you publish throughout the year is working to serve your broader business goals.
Here’s a high-level look at what your content strategy and creation process should look like this March.
? Get year-round marketing ideas, tips, and examples for inspiration with our new 2024 marketing calendar!
1. Know what your goals are
Your business has goals for the year, and your marketing efforts are designed to support them. Make sure they’re SMART (specific, measurable, achievable, relevant, and time-bound).
Your big business goals might look like:
- We want to increase sales by 20% year-over-year.
- We want to sell 5,000 units of our new product in the first 30 days after it launches.
- We want 300 people to register for our event when we announce it in March.
2. Define how marketing can support those goals
With those macro goals in mind, you can brainstorm ways your marketing team can contribute to achieving them. Take that sales growth goal as an example. Your marketing team will look to create content that supports filling up your marketing funnel. That includes:
- Top-of-funnel content to build awareness and attract a new audience.
- Educational content to support those in the consideration stages.
- Content that creates a top-notch customer experience when they decide to convert.
? Discover more ways to grow your business this March and beyond with our easy-to-use growth strategy template!
3. Get clear about who’s in your audience
So, what do these people moving through your marketing funnel look like? The best marketing content speaks directly to your audience and their needs—and you can’t do that if you don’t know who your audience is!
That’s where research comes in. Look at your current customers. What characteristics do they share? Can you send them a survey or conduct interviews to understand why they chose to do business with you?
In this example, the project management tool ClickUp invites users to submit feedback and feature requests on its site.
Knowing who your current customers are and how they act, think, and feel can help you create content that will speak to others like them.
4. Start defining your content needs
At this point in the process, you can begin looking at how to create content to speak to your ideal customer and serve your business objectives.
Start by evaluating the content you already have. Are there gaps in that content? Are there pieces that could be repurposed, refreshed, or otherwise spruced up or repackaged for your needs? What else can you create to complement or enhance your existing content?
This is a great place to undertake some competitive research and see if there are opportunities for you to own a specific search term or fill a content gap left by your competitors.
5. Home in on content types and ideas
Once you’ve done all of this work upfront, you can get specific about your March content ideas. Now’s the time to brainstorm different types of content.
Returning to the example of the sales growth goal, you might create content like:
- A webinar series that lets your in-house subject matter experts share advice on a topic your ideal customer cares about.
- A blog series that addresses a significant pain point your customers have.
- A gated white paper that details proprietary research you’ve done in your area of expertise.
Once you have a broad sense of where you want to go with your content, you can place things on the calendar and find opportunities to refine the idea in line with the season.
How to brainstorm content ideas for March
What kind of content do you want to put on your calendar in March?
Look to the season to help you brainstorm specific ideas. There are quite a few noteworthy days that fall in March, including:
- Women’s History Month (March 1-31)
- International Women’s Day (March 8)
- Ramadan (begins March 10)
- Start of Daylight Savings (March 10)
- Pi Day (March 14)
- Patrick’s Day (March 17)
- First day of spring (March 19)
- NCAA March Madness (begins March 19)
- Purim (March 23-24)
- Holi (March 24-25)
- Easter (March 31)
- International Transgender Day of Visibility (March 31)
Spelman College, a women’s college and HBCU, celebrated Black women trailblazers last Women’s History Month.
In addition to these March holidays and celebrations, specific seasonal themes may apply to your business. For example:
- A landscaping business can discuss how to care for your lawn as spring and summer approach.
- A restaurant might share information about its spring menu, with fun facts about the seasonal ingredients they plan to incorporate in March dishes.
- A test prep business may launch an informational webinar series for parents of students preparing to take the SATs in May and June.
You can also consider other national and international days that apply to your business. A dentist could create content for World Oral Health Day (March 20), while a direct-to-consumer mattress brand might celebrate National Napping Day (March 11).
March content ideas for blogs, videos, and more
So you’re ready to create some killer March marketing campaigns? Here are some March content ideas to help you fill out your calendar.
Post some short-form videos
This video format is ideal for your website’s home page, a tutorial on a product page, or sharing on social media. Consumers’ attention spans are short, so 30-60 seconds is the sweet spot for these snack-sized pieces of content from your brand.
With short-form video, the key is to give your content a beginning, middle, and end in a very short time. It also helps to open with a compelling hook. People might scroll right by if you don’t have a strong opener.
Ingredients brand Amoretti shared five St. Patrick’s Day drink recipes on its YouTube channel (featuring Amoretti syrups, of course!).
Here are some ideas for short-form videos you could post in March:
- A time-lapse video of your team switching over your store to spring merchandise.
- A mini-tutorial on a seasonal topic (ex., a home cleaning service offers five tips for spring cleaning your closet).
- A behind-the-scenes look at your prep for a special day (ex., a bakery shows its process for making 314 mini-pies for Pi Day).
- A recap of a seasonal event you hosted at your brick-and-mortar location (ex., an Irish pub shares the best looks from its St. Patrick’s Day costume contest).
Host a webinar
Webinars are a fantastic way to showcase your team’s expertise and build your prospect mailing list.
Start by brainstorming topics your ideal customers would want to hear from you about. These should be something more complex than you’d cover in a social media video but not something so thorny you can’t speak to it in 30 minutes or less.
- A real estate agent might partner with a local mortgage lender to host a webinar for first-time homebuyers, helping them prepare for the busy spring and summer season.
- A garden center might do a rundown of spring planting basics and share suggestions for the best types of plants to select in various environments (low water, high shade, etc.)
- A college or university might host a “college search 101” for parents of students wrapping up their junior year of high school.
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Don’t forget to promote your webinar! Post about it on your social media, send email invites to existing contacts, and create a customized landing page on your website where interested prospects can register. You might also consider putting some advertising dollars behind your webinar promotional efforts to help you reach a wider audience.
? Are your Google Ads campaigns ready to effectively promote your March content? Find out with our free Google Ads Grader!
Launch a seasonal newsletter
Maintaining a newsletter is a big undertaking. It requires constant attention and a steady stream of new content to establish a regular publishing cadence.
If you don’t have the bandwidth to launch a year-round newsletter, why not start a seasonal one instead? A limited-run newsletter allows you to reap the benefits (that is, regular contact with your audience) without the long-term commitment that comes with a perennial one.
Think about ways to share seasonal content in a time-bound manner. You might establish a newsletter like:
- A weekly plan to help your followers achieve a discreet goal (ex., A fitness studio might launch a 10-week exercise plan to get fit for summer)
- A series of tips leading up to a set holiday or date (ex., A tutoring organization might share a weekly piece of advice for parents whose children are preparing for the June SAT date)
- A newsletter that explores different customer viewpoints or approaches in each edition around a shared topic (ex., A home goods store shows how five different customers choose to celebrate the Easter holiday—their favorite traditions, decor styles, table settings, and more)
Don’t forget to include these lucky St. Patrick’s Day Greetings and Quotes.
Draft a how-to blog
The best blog content provides value to your audience, and what’s more valuable than your expertise?
Sharing your knowledge through how-to blog content can do great things for your brand. It’s how you build trust with a new audience and position yourself as the go-to source for learning and advice.
Lawn Love created a seasonal blog post that also worked its geography into the title to help with local search. That’s a win-win!
Want to take your blog content up a level? Include high-quality images! This helps break up the text, makes your piece more scannable, and adds further context to your written content.
Design an infographic
Visual aids are a powerful thing. Research shows that 40% of people respond better to visual information than plain text.
Infographics are a great way to help your audience retain useful statistics, regardless of their learning style. Plus, they’re highly shareable. When you include your logo and website on your infographic, you enjoy free promotion whenever someone reshares it.
March into spring with a host of March content ideas
When you approach the process of content creation with a strategy-first mindset, you set yourself up for success. Speaking to seasonal trends and timely topics empowers you to take your content marketing to the next level with relevant, intriguing blogs, videos, and more that will delight your audience and serve your business goals.
Here is our list of popular March content ideas:
- Post some short-form videos
- Host a webinar
- Launch a seasonal newsletter
- Draft a how-to blog
- Design an infographic
