Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals.
How it works. The system now scans uploaded assets and suggests edits such as “copy and edit background color to white.” Advertisers can preview suggested changes and make quick fixes directly within the dashboard.
Why we care. Image quality plays a growing role in how ads perform across surfaces like Display and Gmail – and these AI-driven tips aim to help advertisers improve engagement and delivery with cleaner, more consistent creatives.
Bottom line. Advertisers who act on these image recommendations could see higher engagement and better placement across Google’s ad networks, making visual optimization an even more significant lever for campaign performance.
First seen. This update was first spotted by PPC News Feed founder Hana Kobzová.
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