Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to…
This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to…
The Girl Effect is a viral video demonstrating the premise that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied…
This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of…
While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have…
What is an online marketing strategy? Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of…
The Southern California WordPress Meetup was a lot of fun as usual. Natalie Maclees was our gracious host and even provided dinner for everyone. WordPress provided swag, and Packt publishing gave away a free copy of their “WordPress for Business…
A Guide To Online Marketing Terms – Part 2 This is the second part of my developing series on online marketing terms explained. This time we focus on some basic SEO-related terms you might come across. SEO Search Engine Optimization…
In version 2.6 WordPress introduced the captions feature which meant that when you uploaded an image, the text you entered as the ‘alt’ text, previously only visible to search engines, was now used as a caption under your image, visible…
Today Facebook made a strange update to their otherwise functional News Feed feature. You can read all the details at ReadWriteWeb where Marshall breaks down the changes excellently. I ended up posting a pretty lengthy comment over there so I…
As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput.…
A more personal take on what you can get out of social media… 1) Self-expression For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number…
One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.” Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the…
The terms pingbacks and trackbacks are used almost interchangeably, and are pretty much the same thing on the surface. They actually utilize different technologies and originated for different purposes, but these days they are becoming more intertwined. I’m just going…
Once you’ve got your WordPress blog installed, there are a few tweaks you’ll want to make to the default settings. This is a quick overview of the Settings area of the WP dashboard. You don’t have to tweak, or necessarily…
I attended my first WordCamp this weekend and had a great time listening to some info-filled presentations and mingling with my fellow nerds. 🙂 Here’s some nuggets I gleaned from the day….enjoy. WordPress will soon run the world. Their other…
Summit Collaborative’s Marc Osten gave a free webinar yesterday about Facebook and how non-profits can use it to boost donations and engagement amongst constituents. He shared some great tips – here’s just a few of the points that were made…
A Guide To Online Marketing Terms – Part 1 I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily…
Matt Cutts is a blogger and head of Google’s Webspam team. On his blog he gives a lot of great information regarding SEO and ranking well in Google. He gave a fairly in-depth talk at this year’s Wordcamp San Francisco,…
Hunting for WordPress themes can be a challenging task. Not only are there aesthetics and functionality to consider – does my theme look good and work the way I want it to? But there’s also the issue of reliability. How…
I frequently see young fledging artists and businesses using Flash to make a fancy- looking website thinking it will allow them to play in the big leagues, and set them apart from your average upstart. But this strategy is like…
