This post is a taste of what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price. Internal Link Tracking Using Google Analytics On your blog or website…
Small Business CEO have published my guest post – “Kickstart Your Online Community With Your Offline Customers”. The post was written with small businesses in mind that already have a customer base and offline touchpoints such as a physical business…
LinkedIn have joined Facebook and Twitter in releasing an “official” share button. Note that this doesn’t really represent groundbreaking functionality – many social bookmarking plugins allow you to share posts to LinkedIn. But this official version does come with the…
Here’s a couple of simple truths about blogging: There is no ‘secret’ to the success of your blog. There’s barely anything new at all to be said or read on the topic of blogging. Once you’ve got a solid grasp…
Avoid the 6 month blog fizzle-out, or the non-starter by being prepared for what’s to come in your new incarnation as: A Blogger. I wrote a guest post for She Takes On The World with some pointers on the topic.…
If you’re blogging you want readers to be able to keep up with what you’re writing, right? Here’s an overview of some of your options for enabling readers to subscribe, along with pros and cons of both. Via RSS feed…
How would you like to be personally walked through the WordPress installation process, guided through the set-up of your site, and receive expert advice on promoting your site with SEO and social media? Well, if you are in the LA-area,…
According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter. Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales.…
Big news from Facebook-land. Soon Page Admins will be able to contact those that have ‘liked’ them via an interface on the site. This function has been available somewhat behind the scenes, but it took a little tech-savvy to figure…
I’m very excited to announce this in-person workshop taking place October 30th, 11am – 5pm at the Coloft in Santa Monica. I’m teaming up with Gary Nicholson of Relevant Trafik (a search marketing, web design, and social media management firm)…
I recently wrote about the need for the website owner to take responsibility for SEO and not rely 100% on a theme or a plugin. Themes and plugins do of course have some benefits if you understand what it is…
We’re going to get intimate with your WordPress theme in the next webinar! Simple WordPress Theme Tweaks September 29th, 6pm – 7pm PST to be rescheduled…. cost: $15 (hint, for discounts on future webinars, enter your email at the bottom…
The 2nd WordCamp LA took place this past weekend and it was a blast. There was much to be learned, and lots of friendly WordPress geeks and fans to mingle with. I wrote a recap for WPCandy.com which you can…
In the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners…
*This is a guest post from Steve Mellor, a writer who shares his insights into an effective process for bloggers* If you’ve been following Lucy’s advice, you should already have your blog online. I’m sure it was as much of…
Perhaps the biggest news this week in the online world is that Seth Godin announced he is giving up on traditional book publishing and is going all-digital. Seth has the following and the leverage to make this an exciting development…
This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York…
Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was…
Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter. I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying…
Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week: Facebook announces changes to Pages Come August 23rd, Facebook’s long-talked about about changes to…
Yesterday, my go-to Twitter application, Hootsuite, decided to go ‘freemium.’ Without getting into the pros and cons, I’ll just say that while they are still offering a free service, it is very limited compared to the rich features I’ve been…
