This post follows on from – How To Choose A WordPress Theme -Free, Premium or Custom When choosing a theme you must consider design, layout and functionality. When considering these, keep in mind the general type of theme you are…
One of the biggest sources of frustrations I hear from clients when using WordPress is choosing a theme that looks good and does what they want it to do. The next couple of posts will attempt to provide some guidelines…
Mobile networks are finally getting fast enough, and smartphones nimble enough to enable you to do some real stuff on the go. WordPress now has apps for the major players so you can have ready access to your blog away…
One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box…
I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media. Most social media strategists for business advocate being open, connecting with…
I personally use and am a huge fan of WordPress – I made the switch from Blogger many years ago. However I do have a couple of clients that use blogger to publish their blogs – they find it simpler…
Microkids Related Posts WordPress Plugin Why you need it Related post plugins allow you to present your reader with other content they may find useful or interesting. This helps keep your reader browsing your site and also provides additional internal…
This is a guest post written by Kathleen Dowdey of AvocadoVideo.com. Kathleen produces online and offline video for small businesses, agencies, special events and entertainment venues. www.avocadovideo.com Ready to take the plunge and liven up your website with some video?…
I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than…
Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to…
This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to…
The Girl Effect is a viral video demonstrating the premise that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied…
This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of…
While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have…
What is an online marketing strategy? Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of…
The Southern California WordPress Meetup was a lot of fun as usual. Natalie Maclees was our gracious host and even provided dinner for everyone. WordPress provided swag, and Packt publishing gave away a free copy of their “WordPress for Business…
A Guide To Online Marketing Terms – Part 2 This is the second part of my developing series on online marketing terms explained. This time we focus on some basic SEO-related terms you might come across. SEO Search Engine Optimization…
In version 2.6 WordPress introduced the captions feature which meant that when you uploaded an image, the text you entered as the ‘alt’ text, previously only visible to search engines, was now used as a caption under your image, visible…
Today Facebook made a strange update to their otherwise functional News Feed feature. You can read all the details at ReadWriteWeb where Marshall breaks down the changes excellently. I ended up posting a pretty lengthy comment over there so I…
As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput.…
A more personal take on what you can get out of social media… 1) Self-expression For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number…
One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.” Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the…
The terms pingbacks and trackbacks are used almost interchangeably, and are pretty much the same thing on the surface. They actually utilize different technologies and originated for different purposes, but these days they are becoming more intertwined. I’m just going…
Once you’ve got your WordPress blog installed, there are a few tweaks you’ll want to make to the default settings. This is a quick overview of the Settings area of the WP dashboard. You don’t have to tweak, or necessarily…
